The Friedman Retail Bookstore

The World’s #1 Retail Sales Training Course from international retail authority Harry J. Friedman.

It’s tough to improve on the best, but Harry’s done it again! The most widely used sales training program in retail has been updated with Harry’s newest sales building techniques.

Whether you’ve been selling for years, or you’re just beginning your retail career, you’re in for a treat. This course is chock full of ideas, strategies, tips and techniques that can help you jump on the fast track and skip the madness of trial and error. Look and ye shall find.

Managing, motivating and training your staff to boost sales and service

If you want your staff to be obsessed with serving your customers and continually increasing sales, this on-target store management course manual should become your business Bible. Every store manager faces the same daunting mandate—increase sales over last year. Unfortunately, few supervisors bother to explain to explain how, and the goals they conjure are all too often based on wishes and whims, rather than facts and figures.

Understanding and harnessing the power of the human factor

More often than not, the most important issues in retail are the ones that get the least amount of attention. Do you have supply chain software that eliminates most out-of-stock problems forever, yet you have no such system to replace employees who leave or perform poorly? You may be perfectly willing to spend thousands of dollars to renovate your stores to attract more customers, but are you resistant to paying your salespeople more for increasing sales to those customers? Sometimes we get so caught up with trying to stay a step ahead of the game that we forget to consider the players.

Building a highly accountable, high-performance retail chain

Does running one store, no matter how well, adequately prepare you for looking after 10 or more stores? Spoiler alert: It doesn’t! Although growth tends to be an expected outcome of success, for many retail organizations that growth can be stunted or even stopped by the unique challenges of managing multiple store locations. Even area supervisors, who have done an outstanding job as single-store managers can find themselves pulled in a variety of directions, handing crisis after crisis, with very little time for achieving their goals.

Exploding the level of service in your organization

Regardless of what your stores sell, where they’re located, or even how exclusive or competitively priced your merchandise is, one thing is certain: If your customer’s shopping experience isn’t outstanding, you’re going to lose money—and even worse—market share.

Every online or instore purchase represents not just one, but a whole a series of actions taken by both the customer and your staff. Whenever a customer contacts your call center, browses your e-commerce website or enters your physical store, every contact they make with an employee becomes a part of their shopping experience. Will it be positive or negative? These individual “touchpoints” are what shape the customer experience, and the more touchpoints there are, the more that can go right…or wrong.

Secrets of the trade from Harry J. Friedman – the master of retail selling and sales training!

If you only read one book this year, this should be it! Retail guru Harry J. Friedman’s personal collection of proven selling techniques gives you the inside scoop on how to skyrocket your sales career.

Included are all the tips and humorous anecdotes that have made him retail’s most sought-after consultant. No one else can show you how to turn “I’m just looking” shoppers into devoted life-long customers.

Over 100 Games to Motivate Your Sales Staff and Increase Their Sales!



Traffic down? Salespeople in a funk? If your salespeople don’t show up for work each day bursting with enthusiasm and excited to sell, this is a book you should have in every store.

Now it’s easy to make retail selling more fun and more profitable. Retail authority Harry J. Friedman’s collection of over 100 on-the-floor selling games and contests is guaranteed to motivate your salespeople and improve their selling skills.