Public Retail Training Seminars & Workshops

We believe workshops should work.  Good thing ours do.

Our workshops work.
Always have, always will.

No other sales training workshops out there can give you the definitive systems and techniques for managing, motivating, and training your staff to perform in ways that get the life-long customers you desire and the sustained sales increases you deserve.

We conduct effective sales training seminarss that boost your sales and reach the particular success you envision for your business. We also conduct tried-and-tested sales management seminars that make way for a strong leadership that influences your staff to work as hard as they can and encourages them to cooperate for the benefit of the business.

“I recently took my first day off in 4 months. My sales are up 30% over last year! You’re the best!”

0% Increase
Sales up 30% over last year!

Sign Up Now, Why Delay?

Unlock the sales potential within your stores with a Friedman Group retail training seminar. Nowhere else will you find the definitive systems and techniques for managing, motivating and training your staff to perform like you want.  And nowhere else will you discover the keys to consistently delivering an unforgettable world class shopping experience to every single customer that walks into your store.
Our five core publicly delivered workshops were personally created by retail authority Harry J. Friedman, to provide the skill sets necessary to proactively manage a retail store, manage a group of stores or sell at the highest performance level.

Friedman Workshops & Seminars are Different

  • Right out of the gate there is a sigh of relief. You instantly know that we’re not just lecturer’s, that we have lived retail and understand your obstacles and frustrations. Every website tells you the same thing, but we mean it! Only first-rate veteran trainers who have first-hand experience implementing what they teach deliver these workshops.
  • You’re constantly involved and will get your questions answered.
  • It’s somehow comforting to know that others in completely different industries have the exact same challenges as you.
  • You’ll pit what you’re doing up against the world’s best retail practices.
  • A lot of companies have been trying to do the right thing for years. Each workshop helps you to finally stop trying to figure out what to do. You’ll have the blueprint.
  • After thousands of workshops, we’ve got tricks up our sleeve. You’ll come away with ideas you’ve never thought of to improve your business.

Professional Retail Management Seminar

Registration Cost: A$1,300 +gst. Call for group Pricing


If you’re considering a Friedman workshop and don’t know which one to attend, look no further. This is it. It is the ultimate retail sales management course, a master plan on how to run your retail floor and generate more sales. If you’re still talking to your staff about name tags and showing up for work on time, you might be playing a very small game. One that steals your energy and valuable time needed to increase sales. This will put you on track to drive sales, not just hope they happen.

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Multiple Store Supervision Seminar

Registration Cost: A$1,300 +gst. Call for group Pricing


A district manager’s job is not to be a substitute for poor performing managers. The supervision of multiple locations is often the biggest reason many businesses fail to expand. Yet the position has been relatively undefined in retail for decades. This is the definitive course on how to build a chain or district of highly accountable, high-performance retail stores. Learn the newest multi-store management systems and skills perfected by retail authority Harry J. Friedman. Find out why this workshop is routinely attended by retail’s most successful chains.

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Retail Sales Masters Seminar

Registration Cost: A$890 +gst. Call for group pricing.


A well-trained salesperson will outsell an untrained salesperson every single day of the week. Why not get what attendees have equated to a Master’s Degree in Retail Selling. Developed by retail’s master salesman, Harry J. Friedman, this workshop offers an in-depth look at the sales training system used by more retailers than any other retail selling system in the world.

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Retail Human Resources Seminar

Registration Cost: A$1,300 +gst. Call for group pricing.


“How do I find and hold onto good people in my stores?” If you’ve ever raised this question, you’re not alone. Here’s a fact. Turnover won’t go away. It’s inevitable in retail. But, you can shift the odds of hiring and keeping top talent in your favor. Retail authority Harry J. Friedman has created a workshop that will give you, your senior execs and managers, concrete, real-world systems and techniques for finding a staff of exceptional people and helping them build a career in your organization. The most successful retailers know that today it’s your people that set you apart from the competition. Find out how to develop consistency in the way you hire, train and retain great people. This workshop has more “aha!” moments and million-dollar ideas than you could ever imagine.

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Professional Retail Selling Seminar

Registration Cost: A$378 +gst. Call for group pricing.


A one-day introduction to the most successful sales techniques in retail, developed by retail’s master salesman, Harry J. Friedman. An overview of the world’s #1 retail sales training system, created by retail authority Harry J. Friedman, this is the perfect introductory course for providing basic selling skills for your staff or brushing up on existing skills.

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General Workshop & Seminar Information

The following information pertains to every Friedman Group workshop.

  • There will be complimentary beverage service – coffee, tea, water and sodas
  • Attendees are on their own for lunch, and restaurants are typically located in the hotel, along with other options within short walking distance
  • Each attendee receives a comprehensive Course Manual, filled with ready-to-use forms and reference materials
  • Personalized Certificate of Completion suitable for framing is provided for download after completing evaluation survey of course

100% Money-Back Guarantee

Our goal is to exceed your expectations. If you are not completely satisfied with any Friedman Group workshop, you will receive a 100% refund on the registration fee.

Location & Accommodations

The Friedman Group offers special room night savings at the hotels where our workshops are held. Be sure to mention that you’re attending The Friedman Group’s event when you register at the hotel to receive your discount.

Tax Deductible

All fees and related expenses are US tax deductible as an expense incurred in maintenance or improvement of professional skills. See Treasury Regulation 1.162.5, Coughlin vs. Commissioner 203 F2s 307.

Your Workshop Leaders

Every workshop leader has an extensive retail background, dynamic presentation skills, and most importantly, is a seasoned expert at implementing The Friedman Sales & Operations Management System for different sized retailers in a variety of retail industries.