Content Development

Need something?  Either we’ve already got it, or we’ll whip something up.

It’s Just Easier if We do it for You

Name it and we’ll develop it for you—workbooks, training manuals, online learning courses, videos, classroom programs, webinars, and anything else you can think of.

The Friedman Group features custom content development that make the task easier for your business so you can focus on what really matters: growth and success. We use a training content development methodology that addresses your specific requirements.

Content for Purchase

Any of the courses or materials on, our online learning membership site, are available for purchase. Pricing is available upon request and is based, in part, on the number of potential users. We can provide electronic copies of purchased programs or liaise with your company’s LMS administrator to ensure easy transmission of online learning courses.

Customized Friedman Proprietary Content 

Our comprehensive retail sales, customer service, store management and district store management courses are the most widely used retail training methodologies in the world. Can’t find what you’re looking for? Our instructional design team can customize any of these courses to fit your retail organization’s culture to a tee.

Unique Content Development

You can’t pull dusty old courseware off a shelf, change a few words and hope for the best when it comes to custom content development. That’s why, whether your vision includes written materials, videos, online learning or a combination, we are a one-stop shop for creating custom content that gets real results.

We feature content development training that helps your team attract and retain potential customers—with ease and success.

Our skilled group of instructional designers and course developers work one-on-one with your management team and subject matter experts to ensure that your custom content meets your unique needs and concerns.

Talk to us about your content needs

Attend the best retail sales and management workshops in the world. Find and purchase tickets for a workshop near you.

Retail Workshops

Some of Our Clients