Gold Star Selling

Gold Star Selling

$90.00$908.00 +GST

The World’s #1 Retail Sales Training Course from international retail authority Harry J. Friedman.

It’s tough to improve on the best, but Harry’s done it again! The most widely used sales training program in retail has been updated with Harry’s newest sales building techniques.

Whether you’ve been selling for years, or you’re just beginning your retail career, you’re in for a treat. This course is chock full of ideas, strategies, tips and techniques that can help you jump on the fast track and skip the madness of trial and error. Look and ye shall find.

Selling is serious business that can lead to serious financial rewards, but reading about it doesn’t have to be boring! The easy-to-read wording and somewhat humorous approach of this course strive to make the information more user-friendly and—if the stars are aligned just right—even fun.


Program & Course Components

Participant Workbook/Course Manual: Presents the written content of the course along with a few exercises thrown in just to see if you’re paying attention (or in case your manager is presenting the course in a classroom or group setting without the use of checksheets).

Participant’s Checksheet: Acts as your guide through the course, providing instructions on when to watch a video segment, when to read specific portions of this workbook, and when to complete various exercises.

Set of DVDs: Provides video presentations of the information contained in each chapter including:

  • Lectures before a live audience
  • Interviews with actual retail salespeople and customers
  • Role-plays that illustrate the various strategies and techniques

Coach & Leader’s Guide: Offers managers guidance on how to present or implement the course and assist the participants in comprehending, retaining and using the information with customers. THIS IS FOR MANAGERS ONLY. (only available as part of the complete program package)

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Videotaped in a theater filled with retailers, this program captures the passion and spirit of retail’s most sought-after consultant and trainer. Your staff will feel like Harry’s talking directly to them as he shares his newest discoveries for making them more successful on the sales floor.

Sprinkled throughout the program are role-plays and interviews with shoppers and salespeople in retail stores that will give your staff a new perspective on how customers want and expect to be treated.

These thought-provoking scenarios will cause your staff to rethink how they sell and serve your customers, as they learn how to provide a “shopping experience” that causes customers to return again and again.

Your salespeople will discover.

  • How to assess a customer’s shopping profiles and engage them in comfortable conversation that results in more sales
  • How the Quick Tour establishes value in shopping at your store and differentiates you from competitors-including those on the Internet
  • Hopes and Dreams: why people buy, how to match your merchandise to their desires and routinely add-on to the sale
  • How to handle customer concerns or objections and comfortably close the sale-today
  • Building loyalty: the long-lost art of customer appreciation and building customers for life

The Gold Star Selling course makes it easy to train your staff in classroom training or by using our proprietary Self-TrackT learning methodology. Self-TrackT is a self-paced system that allows your employees to learn at their own speed. It incorporates various practice and testing methods to ensure that your salespeople can actually apply what they learn where it counts-on the sales floor. There is no need to remove staff from the floor or overcome other instructor-led training challenges. Let retail’s best sales trainer personally take care of training your team for you!

Additional information


General Retail, Home Furnishings, Jewelry, Apparel/Footwear

Program Component

Complete Program, Participant Workbook, Participant Checksheet