News

JC Penny Puts in Greeters. Another Dumb Idea.   In a recent article in the New York post, JC Penney announced they are implementing greeters as a test in the Northwest Region. And…? Why? Another completely misguided idea from the company that thought the switch to everyday low pricing was a good move. (See Strategic mistake that haunts JC Penny) We all assume that greeting people helps to deter theft. When customers are looked at and greeted when they arrive they are less likely to steal. [...]

Welcome to The Friedman Group 2.0!  The launch of our new website and logo present a new face that more closely represents the company we are today after serving retailers over the last four decades.  Our commitment remains the same: to provide the best possible consulting and retail training available to retailers of all shapes and sizes so they may generate revenue lifts and manage change to transform their culture into a sustainable, continually improving sales machine. We have created and implemented solutions that have impacted millions over the years.  Be sure to check out [...]