The Friedman Group is a leader in the area of retail performance improvement. We are retail specialists with a demonstrated ability to help retailers and their suppliers achieve sales and service excellence.

Our strength lies in our focus on the people who are the face of your business. Our proven systems and processes achieve measurable results through maximising the performance of your staff.

By setting performance standards and providing each person with the training and coaching to meet those standards, we maximise each individual’s inherent capabilities. We are not about creating clones – we are about building solid foundations that support each person’s individuality while achieving your business goals.

The Friedman Group gives you the tools to increase sales and profits using systems and processes that are both systematic and flexible. We can help you turn your people into sales and management professionals.

The Friedman Group designs and implements change management strategies that are practical and address the specific requirements of your business. We work directly with both retailers and suppliers to establish and implement a sustainable performance improvement programme that maximises returns for both parties.

The Friedman Group systems and processes focus on the most important asset in retailing today – its people.  

Retailers can achieve greater sales turnover through maximising the performance of their people. The team on the shop-floor are the ambassadors of your business, they can make or break your sales goals.  Our proven systems and processes give you the tools to harness the talents of your staff in a way that is both systematic and flexible.